Details of the New MARVEL Intro Logo That Debuted With THOR: THE DARK WORLD and is With AGENTS OF S.H.I.E.L.D. Now

Since Spider-Man was released by Sony in 2002, moviegoers have seen Marvel's flip logo introduced at the beginning of every film using their super heroes. When Marvel Studios was created, Marvel added the word 'Studios' below their flip logo for all their in-house films, since Iron Man in 2008.

After being bought by Walt Disney and after releasing two straight movies that have earned over $1 billion worldwide (The Avengers and Iron Man 3), it was time to upgrade the introduction logo. This was done for the first time for the release of Thor: The Dark World and can now be seen every week in front of Agents of SHIELD.

Marvel has published a post on their own website detailing the logo change, by Marvel Studios president Kevin Feige.

“We designed the very first Marvel logo for the first Spider-Man film. We’ve used that logo for eleven years, and with ‘Thor: The Dark World,’ it felt like a good time to update it because this is the very first film that only has the Marvel logo in front of it. You look back at the other films, and they’ve also featured our studio partners’ or distribution partners’ logos. But now that we are our own entity within the Walt Disney Company, it is only the Marvel logo in front of the movies. So that felt like the time to update it and have something that is more substantial as a standalone logo in front of our features.”

Feige continued to say that some of the original logo concepts were kept as well.

“The key was, we really loved that old flip logo. We didn’t want to re-invent the wheel, but we wanted it to feel bigger, to feel more substantial, which is why it starts with the flip, but suddenly it’s more dimensional as we go through the lettering and it reveals itself with the metallic sheen before settling into the white-on-red, well known Marvel logo, with the added flourish of the arrival and the announcement of the Studios at the bottom of the word Marvel.”

And now Marvel has a score associated with their new intro logo. 

“My favorite part of it is, like all great studio logos, you need a fanfare, and we’d never had that before. We sometimes started the score of the movie, sometimes just had sound effects over it, sometimes had a song over it that leads into the beginning of the movie. So this is the first time that we have an actual, wonderful fanfare to accompany our logo. We turned to Brian Tyler to compose it for us, who this year has done two movies for us and two of what I believe to be two of the best scores in any Marvel Studios film, for ‘Iron Man 3’ and ‘Thor: The Dark World.’ So he thankfully was willing to and happy to create a spectacular standalone fanfare for us.”

Check out the new intro logo and score in the video below.

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