Back in the summer of 2015 Marvel Studios released AVENGERS: AGE OF ULTRON and the trailers leading up to its release overexposed the Hulk versus Hulkbuster fight sequence to the point where it was pretty much ruined in the film because too much was shown in advance. Since this happened, Marvel Studios has seemingly scaled back how much is revealed in trailers prior to release and this is really being highlighted with SPIDER-MAN: HOMECOMING.
In the trailers for SPIDER-MAN: HOMECOMING, there are two notable scenes that have gotten fans excited for the movie, but are not in the film, which is a good thing. The first one is when the Vulture drops down, feet-first, on an attack; as shown in the image below.
Here's what SPIDER-MAN: HOMECOMING director Jon Watts told ScreenCrush as to why this exact Vulture moment didn't make the cut.
"The hotel atrium shot was originally created for Comic-Con [2016], for like a sizzle reel before we had really shot anything; we had shot like two weeks of footage or something. That was never meant to be in the movie. But I did use that angle for Vulture’s reveal at the beginning of the movie; Vulture’s hovering, swooping towards the camera like that. I used that shot, it’s just no longer in an Atlanta hotel atrium. And the shot of [Spider-Man and Iron Man] in Queens, that was never in the movie."
Okay, so he uses the Vulture scene but in a much different way than seen in the trailer. Again, this is a good thing.
The second scene he is referring to is the 'splash page' shot with Iron Man flying alongside a swinging Spider-Man.
Watts spoke about this scene, too.
"I think what happened was in the very first trailer they wanted a shot of Spider-Man and Iron Man flying together. And they were going to use something from the Staten Island Ferry [scene], but it just didn’t look that great — the background plate, because the Staten Island terminal is a very simple building. It almost looks like an unrendered 3D object. So I think I was like ‘Let’s just put them in Queens. Let’s use that as a backdrop.’ Because we couldn’t just create a whole new shot, so let’s just use one of these shots of the subway; put them in there. I feel a little weird that there’s a shot in the trailer that’s not in the movie at all, but it’s a cool shot. It’s funny, I forgot that we did that."
Neither of these scenes are in the actual movie and, again, this is a good thing.
Do you really want trailer overexposure by showing too much like with AVENGERS: AGE OF ULTRON? Hell no you don't.
Marvel Studios has come a long way from their days of releasing too much in a trailer and, in our opinion here at DailySuperHero.com, the Hulk vs. Hulkbuster moment was most likely the pinnacle when the studio realized they had to scale back trailer reveals. So creating specific trailer moments only for trailers is the perfect way to gain excitement without sacrificing cool scene reveals.
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