D23 Expo 2022: Interesting Marketing Change as Disney Promotes Avengers Campus Spider-Man Instead of MCU Spidey

Disney's D23 Expo 2022 is in full swing and we are here taking in all the news, reveals, and fun!

However, one of the somewhat interesting things seen throughout the expo is the marketing and promotional material scattered throughout the Anaheim Convention Center and its surroundings. 

When we were last here in Anaheim for D23, back in 2019, promotional and marketing material throughout featured Tom Holland's Marvel Cinematic Universe version of Spider-Man. But not in 2022.

Now that Avengers Campus has opened at Disney's California Adventure, the Disney marketing team seems to now be focusing on the use of the parks version of Spider-Man instead of the MCU version.

No need to over-analyze this information, as the parks are pretty much a block away from the convention center, so the choice makes sense but it was an interesting observation I made while transversing around the convention center and the areas around it. Especially since SPIDER-MAN: NO WAY HOME is one of the highest worldwide grossing films ever. 

Check it out on the photo above and well as in the following photo below.

Written by Daniel Wolf, Founder, Publisher, and Editor-in-Chief